a ešte krátke zhodnotenie roku 2012 z Výročnej správy a výhľad do
Perfumes and Cosmetics posted organic revenue growth of 8% in 2012, an
exceptional performance in a competitive business environment. Profit from
recurring operations for this business group increased by 17%.
Thanks to the brand’s exceptional reach and appeal, Parfums Christian Dior
again reported excellent results. Perfume sales were buoyed by the exceptional
vitality of its emblematic product lines. J’adore further strengthened its
leadership position in France and gained market share in all countries. Miss
Dior has opened a new page in its history with the launch of Eau Fraîche and
Miss Dior Le Parfum. Dior Homme Sport recorded strong growth and is now firmly
positioned as one of the leading men’s fragrances. Other notable successes
2012 were the major relaunches of Eau Sauvage Parfum and two new versions of
Dior Addict, targeting younger consumers. Two new exclusive fragrances were
added to the Collection Privée Christian Dior.
Make-up lines maintained their excellent international momentum, fueled by the
successful launches of Diorshow New Look mascara and of Diorskin Nude. The
exceptional reception for the new lipstick Dior Addict Extrême helped solidify
Dior Addict Lipstick’s position as number one in its main markets.
In skincare, the premium Prestige line, emblematic of Dior’s innovative and
high-end savoir-faire, saw solid growth during the year.
Guerlain maintained its strong growth momentum. Fully reflecting its singular
creative spirit, and spurred by operational excellence, La Petite Robe Noire
turned in truly exceptional results, rising to the number two position in the
French market only eight months after its launch. Orchidée Impériale again
recorded double-digit growth, confirming its position as the mainstay of
Guerlain’s skincare line. Guerlain is focusing its development efforts on its
strategic markets, especially China and France, where it has gained market share
for the sixth consecutive year. Reaffirming its status as a top-tier luxury
brand, Guerlain further expanded its selective retail network and now has nearly
a hundred exclusive points of sale worldwide.
Parfums Givenchy performed particularly well in Russia, China, the Middle East
and Latin America. The most successful lines in 2012 were Dahlia Noir, launched
globally during the year, and Play pour Homme, extended with a Sport version.
Strong growth was seen in the make-up segment, thanks in particular to the
success of Noir Couture mascara, now benefiting from wider distribution.
Kenzo Parfums was buoyed by the solid performance of its new fragrance
KenzoHomme Sport. Madly Kenzo expanded its distribution, notably in Russia and
Latin America, where the fragrance made strong headway.
Fendi Parfums strengthened its presence across a number of countries. The
initial results achieved by Fan di Fendi Extrême and Fan di Fendi pour Homme,
launched at the end of the year, were very promising.
Thanks to a unique positioning, appreciated for its playful and offbeat style,
Benefit again recorded double-digit revenue growth in all of its markets.
They’re Real! mascara and Hello Flawless! powder foundation were in great
demand. The brand has stepped up the pace of its expansion in Southeast Asia and
has moved into new, high-potential markets such as Philippines and Vietnam.
Make Up For Ever had another year of strong growth, fueled by the
contributions of its two star product lines, HD and Aqua. The brand successfully
expanded into two new markets, Brazil and Mexico. After Paris and Los Angeles,
Make Up For Ever has opened a new directly owned store in Dallas.
Parfums Loewe delivered a fresh boost to its international expansion, especially
in Russia. Following its successful opening in Hong Kong, Fresh inaugurated its
expansion into mainland China.
Acqua di Parma reinforced its retail network with the opening of two new stores
in Milan and Paris.
In keeping with the momentum developed in 2012, all LVMH
brands have a dynamic year ahead of them in 2013 and will
maintain their ambitious strategies in terms of innovation and
advertising investments. Each shows strong growth potential
and they have set new targets for market share gains.
Parfums Christian Dior will continue to affirm its status as
a “Maison de Haute Parfumerie”, increasing its visibility and
appeal in close association with the world of “Haute Couture”.
The focus will once again be on Dior’s star fragrance lines.
The quality-driven reinforcement of the brand’s retail network
through an ambitious refurbishment program will be a key
Guerlain will pursue its ambitious plans for the development
of La Petite Robe Noire, in France and internationally. It will
also affirm its status as an exceptional perfume house with the
design of a new, revamped flagship boutique at its legendary
address, 68 Avenue des Champs-Élysées, due to open in the
second half of 2013.
Parfums Givenchy will celebrate the 10th anniversary of the
Very Irresistible line with a new advertising campaign, and will
launch a new men’s fragrance, a modern take on Givenchy’s
long-standing core values.
At Kenzo Parfums, the FlowerbyKenzo line will be expanded
with a new version. Fendi Parfums will enhance its collection
with the launch of a new, highly luxurious women’s fragrance
in the second half of the year.
Benefit will pursue expansion in all regions, focusing on
effective and ingenious innovations. In Asia, the brand will
move into the Indian and Indonesian markets, poised to serve
as significant drivers of further growth. Make Up For Ever
will expand its retail network in both the Middle East and
Asia, and will enhance its communications, particularly in the